Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

MAY 26, 2017

You could go the route of the Public Library Association. Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. Let us know in the comments.

Conference 97

Conference Library Video Content 97

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs. Change #4) Reporting.

Membership Management 100

Membership Management Software Directory Library 100

Association Adviser

FEBRUARY 26, 2018

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing. ML: Relevance. Two contexts.

Boston 62

Boston California Iowa New Jersey 62

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We ASHA experienced success on the employer/recruiter side as well. It has been worth the investment in terms of ASHA’s goal of delivering member value by helping members manage their careers.”.

How To 80

How To Project Content Recruiting 80

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52