Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Spark Consulting

AUGUST 1, 2016

But in 2016, our associations ALSO struggle with information overload. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage.

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Social Media Recruiting Recruitment Marketing 150

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

NOVEMBER 6, 2023

During a recent ASAE webinar, experts discussed how an antitrust case could have major implications on association membership, particularly recruitment and retention. Another reason why the Supreme Court may choose to hear the case is because the Court agreed to hear a 2016 case, Visa, Inc. In 2019, U.S.-based

United States 69

United States Recruiting Recruitment Review 69

Mizz Information

MARCH 15, 2023

I don’t even write about social media anymore, having given up on it as a profession after one last attempt in 2016 when a large, prominent association that recruited me specifically because they were interested in getting social media right and wanted someone with experience to help shape strategy and advise throughout the org.

Strategy 105

Strategy Social Media System Recruiting 105

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.

How To 240

How To Tips Leadership Survey 240

Associations Now

MARCH 10, 2017

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Recruiting and retaining talent is a significant challenge, the report shows. This generational shift is challenging staff recruiting, policies, and practices.”.

Survey 79

Survey millennials Recruiting Recruitment 79

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

FEBRUARY 26, 2016

Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. The Completely Revised Guide to Great Board Recruitment. Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk. Mon 2/29 at 11 a.m. Register. (1

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Analysis Technology Conference Recruiting 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

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Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. In doing so these Associations are key allies in helping their members overcome challenges, reduce costs, and in several cases enter new markets. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes. Expanding Advocacy Impact.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. Looks like you’ve forgotten something. What if you’re not currently searching for a new role?

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Tips Committee Course Recruiting 107

ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining).

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

GrowthZone

JUNE 14, 2017

According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. I don’t mean recruiters and candidates are lying outright (though that does happen too). A guest blog by Maddie Grant, CAE. But here’s the rub.

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Recruiting Recruitment millennials Cost 112

Reid All About it

MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

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LMS Nashville Strategy Video 370

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? How then do you distinguish yourself in a crowded market? The subscription e-commerce market has grown by more than 100% percent per year over the past five years, with the largest retailers generating more than $2.6B in sales in 2016, up from $57.0M

Recruiting 81

Recruiting Recruitment Products Survey 81

Associations Now

JUNE 20, 2019

Research from marketing analytics firm Jumpshot showed that zero-click searches on Google are rising, with about 49 percent of searches ending in no clicks in the first quarter of 2019. That’s an increase of 12 percent from 2016. The Blue Sky eLearn blog shares how to recruit high-quality experts. Other Links of Note.

Massachusetts 56

Massachusetts Boston Press Release America 56

Associations Now

MAY 26, 2017

Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. But a curated content package is only one way to extend your attendees’ post-conference glow.

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Conference Library Video Content 97

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. For many organizations, digital marketing is a new undertaking. Host: YourMembership.

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System millennials Member Insights Recruiting 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

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Handbook Washington eBook DC 237

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. How to Create a Collaborative Chapter Marketing Movement. 1 CAE credit. More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching.

Survey 91

Survey Recruiting Recruitment Report 91

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. David Evener, CAE (moderator), Marketing Director, National Ground Water Association . Tony Rossell, Senior Vice President, Marketing General Inc. More info/register. Host: iCohere. Wed 9/14 at 1 p.m.

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Social Media New Jersey Tips Recruiting 150

Membership Marketing

DECEMBER 29, 2015

As you start the New Year, it is a good time to step back and think what big picture strategy is the best option to grow your organization in 2016. The top two quadrants are membership focused and achieve growth by either retaining more members or recruiting additional new members.

Recruiting 40

Recruiting Recruitment Strategy Products 40

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

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Certificate Survey Recruiting Recruitment 79

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Watch/participate live or view the recording.

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Project Technology Conference Recruiting 150

Associations Now

NOVEMBER 9, 2016

Marketing General Incorporated’s “ 2016 Membership Marketing Benchmarking Report ” showed 29 percent of associations offering automatic renewal and 41 percent offering installment plans in 2016—numbers that have been growing over recent years.

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Survey Sample Report Recruiting 105

Membersuite

JUNE 6, 2023

Let this stat from Gartner sink in: “The share of employees willing to support enterprise change collapsed to just 38% in 2022, compared with 74% in 2016.” There’s some truth to this because some employees won’t have to spend as much of their time on laborious administrative or marketing tasks. I’m with you.

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Technology Strategy Project Team 78

Socious

OCTOBER 24, 2016

The 2016 Membership Marketing Benchmarking Report found that associations’ top source of new members was word-of-mouth referrals. Your engaged members are more likely to help you recruit new members, increasing revenue from membership dues. Method #3) Find New Referral Program Participants.

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Member Engagement Revenue Recruiting Recruitment 100