Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

Marketing Discount Price Review 74

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5% Expanding Advocacy Impact.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.

How To 240

How To Tips Leadership Survey 240

ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining).

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA).

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. Tue 9/13 at 1 p.m. Gamify Your Fundraiser. 1 CAE credit.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? How then do you distinguish yourself in a crowded market? One way is by adopting an effective subscription strategy that make it easier for members to stay members. in sales in 2016, up from $57.0M It’s always on the minds of associations.

Recruiting 81

Recruiting Recruitment Products Survey 81

Membership Marketing

DECEMBER 29, 2015

As you start the New Year, it is a good time to step back and think what big picture strategy is the best option to grow your organization in 2016. For associations, growth strategies usually center either on membership or product and service offerings. This matrix presents a simplified way of viewing these options.

Recruiting 40

Recruiting Recruitment Strategy Products 40

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching.

Survey 74

Survey Recruiting Recruitment Report 74

Associations Now

MARCH 10, 2017

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Recruiting and retaining talent is a significant challenge, the report shows. This generational shift is challenging staff recruiting, policies, and practices.”.

Survey 61

Survey millennials Recruiting Recruitment 61

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. For many organizations, digital marketing is a new undertaking. Wed 6/15 at 2 p.m.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Presenter: Cheryl Contee, Fission Strategy. Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Presenter: Cheryl Contee, Fission Strategy. Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. 1 CMP credit. Thu 6/8 at 12 p.m. – 1 CAE credit. .

Raleigh 150

Raleigh Chicago DC Washington 150

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

NOVEMBER 9, 2016

Marketing General Incorporated’s “ 2016 Membership Marketing Benchmarking Report ” showed 29 percent of associations offering automatic renewal and 41 percent offering installment plans in 2016—numbers that have been growing over recent years.

Survey 86

Survey Sample Report Recruiting 86

Associations Now

JANUARY 19, 2016

The Conference Board’s CEO Challenge 2016 survey identifying top concerns of for-profit chief executives may sound familiar to association CEOs: Human-capital-related issues dominated the list of challenges that organizational leaders from around the globe are most concerned about this year. executive vice president at The Conference Board.

Survey 40

Survey Innovation Report Strategy 40

Association Adviser

OCTOBER 25, 2017

Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association. Association Adviser Webinar Series. Wednesday, December 6.

Revenue 63

Revenue Course Survey Communications 63

Association Adviser

FEBRUARY 26, 2018

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing.

Boston 61

Boston California Iowa New Jersey 61

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. While the 2016 report hasn’t yet been released, the relative health of the nonprofit and association employment markets is closely watched, especially when it comes to recruitment strategy.

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

MAY 2, 2016

New blood also means new engagement strategies, as countless studies have shown how millennials are approaching work and membership benefits differently from those of earlier generations. 2016: The Year of Email Marketing – https://t.co/a6uIghYGDr — MemberClicks (@MemberClicks) May 2, 2016. Tweet of the Day.

millennials 40

millennials Email Marketing Social Media Recruiting 40

Associations Now

FEBRUARY 16, 2016

— MemberClicks (@MemberClicks) February 16, 2016. SCD Group’s Steve Drake has a useful blog post on how associations can use the marketing strategies of the White House hopefuls to recruit and retain members. The nonprofit marketing firm Bloomerang explains how you can turn this tool into a major advantage.

Social Media 40

Social Media Recruiting Recruitment Tools 40

Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We ASHA experienced success on the employer/recruiter side as well. It has been worth the investment in terms of ASHA’s goal of delivering member value by helping members manage their careers.”.

How To 78

How To Project Content Recruiting 78

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Almost half of respondents rely on a one-size-fits-all strategy. Market your communications.

Revenue 69

Revenue Survey Communications Newsletter 69