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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. How community helps: Appeal to the next generation of members with a modern community experience.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

With the right leadership and planning, your mentoring program can emerge as a top member benefit and help you meet association goals like recruitment, renewal, and engagement. Start Achieving Your Association’s Goals with a Mentoring Program. Check out our tip sheet: 11 Steps to Start a Successful Mentoring Program.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Combine engagement information with testimonials and other association or member data to fully explain why sponsors should work with your association. When done well, sales can improve the member experience by providing valuable products and services to the right people at the right time.

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Challenges Continue, but Membership Stays Strong

Associations Now

And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. Associations with top-performing membership indicators, including acquisition, renewal, and projected membership growth, also do a good job recruiting and engaging younger members.

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Serving Your Professional Community for Impact

Association Adviser

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing. ML: Relevance. Two contexts.

Boston 61
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Positive Signs for Association Membership in a Chaotic Year

Associations Now

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. Kerr says the economy could be one explanation: “It would be easier to acquire more members if the economy is improving.” Remained the same.

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Solutions for Your Membership Conundrum

Association Adviser

Source: Association Adviser and Naylor Association Solutions 2016. Edge Research 2016. . Edge Research 2016. NRCA’s Carl Good said NRCA noticed that the majority of members who didn’t renew were those who belonged for less than two years. Everything we plan to send out to members and the public must go through her.