Remove 2017 Remove America Remove Marketing Remove Newsletter
article thumbnail

Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter?

LMS 361
article thumbnail

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. There are many awards contests for which association communications are eligible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Publication advertising can take the form of sponsored text messages.

Revenue 61
article thumbnail

Digging Deeper Into Membership Renewal Trends

Associations Now

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. In its second year, the survey gathered responses from 1,071 association leaders, both membership teams and CEOs from North America.

Survey 81
article thumbnail

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 64
article thumbnail

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

“Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. said Kelly Clark, manager for online marketing at Naylor. Significant. Avoiding the Spam Folders.

article thumbnail

Wise Words from the Corner Office

Association Adviser

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America.