Associations Now

JUNE 11, 2019

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Zimmerman (@dmz) March 15, 2017. But not all influencers are defined by their star power or follower counts. — Daniel M.

Austin 88

Austin Texas Social Media Video 88

GrowthZone

JULY 24, 2018

Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Offices located in Austin, TX, Herndon, VA, Chicago, IL.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". John Boyle, Technology Alliances & Community, Zenoss. For us, this was a way for the management team and the whole company to communicate and help with organic interactions.

Case Study 120

Case Study Austin Products Library 120

Reid All About it

APRIL 21, 2017

My friends at DelCor provide their take on the Community Brands deal—the known, unknowns, potential, and their advice for associations in all stages of an AMS investment. Why You Should Make Mobile Part of Your Event Marketing Mix. Today’s event audience has become increasingly resistant to traditional methods of communications.

DC 170

DC Chicago Washington Learning Management System 170

Associations Now

AUGUST 20, 2015

Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation. We know how to uniquely reach and communicate to consumers 50 and over better than anyone else, and we don’t rely on outdated stereotypes.”

Austin 40

Austin millennials Report Marketing 40

Beth Kanter

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. Personalize all communications, even if it’s an informal email. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) Moving Forward.

San Francisco 70

San Francisco Social Media Austin Review 70