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Meet Outside the Box: Bringing the Destination to Attendees

Associations Now

Austin House is a case study in creating a relaxed, but experience rich area featuring storied local businesses, food and artists together in one place for attendees to easily visit as part of their professional development and networking. This series is brought to you by Visit Austin. Learn more at visitaustin.org/why-austin.

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Make a Splash With Micro-Influencers

Associations Now

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Zimmerman (@dmz) March 15, 2017. But not all influencers are defined by their star power or follower counts. — Daniel M.

Austin 96
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Compare Association Management Software Platforms

GrowthZone

Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Offices located in Austin, TX, Herndon, VA, Chicago, IL.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

LMS 361
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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen. Megan Lueders, Chief Marketing Officer, Zenoss. John Boyle, Technology Alliances & Community, Zenoss.

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5 Benefits of Booking a Conference Concurrently With a Festival

Associations Now

Market to professional and personal interests. A festival adds marketing power to conference promotions. According to the 2017 Global Meetings and Events Forecast , millennials seek unique, personal experiences in destinations offering “cooler activities,” such as musical events. Vile de Montreal/Flickr).

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Association Brain Food Weekly: 4.21.17

Reid All About it

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Why You Should Make Mobile Part of Your Event Marketing Mix. Lara Simmons, marketing manager, ShowGizmo.

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