SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. Getting in touch with members through automation.
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