Remove 2017 Remove Communications Remove Member Experience Remove Strategy
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Association Brain Food: 6.23.23

Reid All About it

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . More info/register.

Metro 195
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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The member experience. MemberSuite suggests how to reevaluate the member experience and apply what you learn. The survey closes next week so don’t delay.

Survey 195
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Talking with customers at the beginning of their journey creates an authentic experience that gets the relationship-building off to a quick start. Drift Research Report) 79% of consumers prefer live chat for quick communication. Here are a few examples of how live chat supports more positive member experiences.

Las Vegas 100
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. What makes a community necessary in today’s association world is the power of user insights.

Marketing 198
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Do Your Members Need a Break? Add a Pause Button.

Associations Now

A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members? A newsletter pause.

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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. This, in turn, helps community managers create effective engagement strategies.

Survey 120
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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. Curate Unique Sponsorship Benefits Businesses are eager to sponsor association events and programs due to the visibility and access to members.