Reid All About it
JUNE 23, 2017
Low-Cost Tools for Data Visualization. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. HighRoadU 2016-2017 Final Exam Wrap Up. An Association’s Guide to Digital and Content Marketing.
Higher Logic
JUNE 21, 2018
Our findings include beneficial data to help both our own clients and the larger association market gain a better understanding of industry efforts and how we can better leverage current challenges for future success. First and Foremost: Marketing Automation Is Here to Stay. The Full Report: There’s More Where that Data Came From.
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GrowthZone
MARCH 12, 2019
Consider the true cost when you have to purchase multiple third-party systems to do everything a good AMS can do.” IT ELIMINATES COSTS. Consider the true cost when you have to purchase multiple third-party systems to do everything a good AMS can do. 2017 GrowthZone Association Industry Survey. Click To Tweet.
Reid All About it
NOVEMBER 10, 2017
I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.
Associations Now
FEBRUARY 21, 2017
The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. — Deirdre Reid, CAE (@deirdrereid) February 21, 2017.
SilkStart
JULY 5, 2017
It requires massive amounts of time, which in turn, translates into high administrative costs. A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management.
Associations Now
MAY 25, 2017
Manual Marketing. Marketing #automation is big now, but how much is too much? — Future Value (@FVCTweets) May 25, 2017. Marketing automation tools and processes help with efficiency and keeping costs down, but they may be hurting your marketing efforts. It may be time to re-evaluate your email program.
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