Higher Logic

DECEMBER 14, 2017

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Start by looking at what you already do.

Marketing 262

Marketing Social Media Member Experience America 262

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Associations Now

APRIL 14, 2017

Not only are they fun for attendees, but they can also help you market future conferences and secure extra revenue. Here are a just a few recent examples I came across: During the American Meteorological Society’s 16th Annual Student Conference in January, the group held a social media scavenger hunt [PDF].

Los Angeles 59

Los Angeles Revenue Conference Social Media 59

Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. Since Q1 2017, the top 20,000 brands on Facebook are posting 24% more, but engagement has dropped by a staggering 50%.

Certificate 55

Certificate Social Media Revenue Team 55

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 79

Email Marketing Software Course Tools 79

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A.,

Social Media 71

Social Media Recruiting Recruitment Software 71