Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender. Personalize your emails.

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Marketing Communications Content Report 149

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Should these communications come from the association, the CEO or a chapter leader?

How To 68

How To Email Marketing Price Communications 68

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. More info/register. Host: Billhighway. Tue 5/15 at 12 p.m. – Tue 5/15 at 1 p.m.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. The app takes care of these communications for you, while also allowing customization and guest agency.

Tools 36

Tools Software Social Media Conference 36

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Thu 11/8 at 11 a.m. 1 CAE credit.

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Chicago DC Tools Content 38