2018 Email Marketing Strategy Technology 
Reid All About it
JANUARY 4, 2019
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Our panel of experts will each share their take on emerging technologies and examples of how nonprofits of all sizes are using them.
Reid All About it
DECEMBER 21, 2018
WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.
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Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….
Associations Now
JANUARY 8, 2020
A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?
Higher Logic
JANUARY 31, 2019
If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).
Reid All About it
NOVEMBER 10, 2017
If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.
Associations Now
OCTOBER 15, 2018
But the challenge lies in creating strategies that capture potential members’ attention—and engage them long enough to persuade them to join your group. “A — Francis Friedman (@FrancisFriedman) October 15, 2018. One way to reach them: Giving them psychological ownership. Also: the evolution of the meeting industry.
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