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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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Association Brain Food Weekly: 1.5.18

Reid All About it

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

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Association Brain Food Weekly: 1.19.18

Reid All About it

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist. – Wow Your Members with a New eLearning Program in 2018. 1 CMP credit.

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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How Technology Partners Help Associations Comply with GDPR

WBT Systems

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. Develop a process for reviewing old records. Develop prospect-friendly marketing practices that are in compliance with GDPR. Rethinking how you collect and use data. Use of data.

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AMS vs. CRM: Integrating Strategy and Software

Protech

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. However, keep in mind that unless you have an experienced developer of that system, the benefits your association will gain is limited. .

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5 Things to Know about Salesforce for Association Management

Forj

Now associations have started to realize that the same software-as-a-service application can help them connect more effectively with their members and provide much of the same functionality as an association management system (AMS). An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3