Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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Tips Handbook Recruiting Recruitment 103

Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? If, like The Wall Street Journal , the answer is too many, it’s time to consider a new strategy.

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Newsletter Recruiting Recruitment Project 61

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.

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Newsletter Maine Content Examples 189

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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millennials Resources North Carolina Certificate 150

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Newsletter Communications Press Release Social Media 62

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.”

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Marketing United States Tips Email Marketing 52

MemberClicks

DECEMBER 23, 2021

Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? As you put together the details for your big day, you’ll also need a cohesive marketing strategy to promote your event. Establish clear, quantifiable goals. Create a budget and stick to it.

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Event Planning Tips Conference Software 59