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Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology.

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What Is An Online Community?

MemberClicks

Benefits of an online community hosted by your organization You may have an online community set up through a Facebook group, LinkedIn group or other social media platform. These may include your organization’s website, social media channels, digital newsletter, mobile app, and in-person or virtual events.

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Doing Personalization Right

Association Success

And, how can technology improve our interactions with members today? Personalization has become a key characteristic of our organizations’ technological capacity and stretching our minds to the not-too-distant past can point us toward future possibilities. Remember the early days of internet retail, for example?

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. And not just because, like, you assume all young folks love wasting away on social media ).

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. Customization” has become a dirty word in association technology and for good reason. Tue 11/7 at 12 p.m.

DC 150
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We are a team of 10 people managing external and internal communications, branding and media relations for public power. The best source of content is members themselves.