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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Offer exclusive opportunities.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to.

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Association Brain Food: 12.1.23

Reid All About it

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” From the Electoral College to the Senate, reforms to our founding charters are possible without amendments. 1 CAE credit. 1 CMP credit.

Arlington 266
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Association Brain Food Weekly: 1.22.21

Reid All About it

Troy Pfeffer, Partnerships Director, Howspace North America. 8: Innovate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. 8: Innovate. Tue 1/26 at 11:30 a.m. Tue 1/26 at 1 p.m.

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Price Your eLearning Right

Blue Sky eLearn

Licensing: The corporate training industry (this excludes associations) represents over 160 Billion in North America alone. Consider bundling a discounted eLearning course with conference registration. Or offer an add-on eLearning purchase to a leadership program so participants can access additional industry expert mentoring.

Price 193
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53
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Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Of the United States of America? Pay to play" is stifling innovation, undermining progress and damaging our democracy. We may have to look at other radical business innovations in order to accomplish such a goal. Accelerating innovation in science, technology and the arts by focusing on the knowledge itself.