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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. More info/register. More info/register.

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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

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Association Brain Food Weekly: 3.24.17

Reid All About it

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. webinars and other learning events. She made me realize how little I knew!

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Association Brain Food Weekly: 4.10.20

Reid All About it

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.

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Wednesday Buzz: Resurrecting One of Bowling’s Biggest Events

Associations Now

Days after announcing it was canceling a high-profile bowling tournament for the second year in a row, a bowling association had a change of heart—thanks in part to social media. It looks like one of bowling’s biggest events will live to see another frame. Planning an Unplugged Conference [link] #eventprofs.

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Meetings Forecast: The Future is Bright

Associations Now

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day. Green Meeting Practices.

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Stronger by Association: AMR Management Services Announces.

AMR Management Services

“It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.” . “John’s offer came at an opportune time for me,” said Steve Drake, President of Drake & Company. Email This BlogThis!