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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Stay tuned for Sharon’s analysis of the dialogue. Today trust bleeds into everything. No organization can take its constituents for granted.

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations. By just about any analysis of American politics, we are a deeply polarized society.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Lisa Vivinetto , Co-Founder & Chief Marketing Officer at Dynamic Benchmarking.

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Association Brain Food: 2.24.23

Reid All About it

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Hear about reliability, validity, psychometric scaling, item analysis, psychometric modeling, and the impact of certification on job performance. 1 CAE credit.

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Plexus Consulting Group?: How to Define Success?

Plexus Consulting

or international market expansion. The beginning of each year is often a time of analysis and planning for many non-profit organizations. So, what does your association value most? or international market expansion. Monday, December 19, 2011. How to Define Success? By Virgil Carter. Success comes in many flavors.

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