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Association Brain Food: 9.15.23

Reid All About it

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Location: Arlington VA. Credentialing support.

LMS 256
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Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150
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Association Brain Food Weekly: 9.22.17

Reid All About it

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

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Association Brain Food Weekly: 9.29.17

Reid All About it

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150
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Association Brain Food: 12.1.23

Reid All About it

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Location: Arlington VA. 1 CAE credit. More info/register. 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 3.22.19

Reid All About it

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

Arlington 170
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Association Brain Food Weekly: 1.20.17

Reid All About it

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. Learn how to build a keyword strategy and rank higher on search; avoid being penalized by search engines; and use search engine marketing to improve the search results for your event.

LMS 150