Smooth The Path

JANUARY 21, 2016

Or we can optimize our member marketing communications with A/B testing. Associations that only optimize are in danger of not being future focused. If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization.

Course 60

Course Innovation Video Conference 60

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

Technology 60

Technology Social Media Maryland Press Release 60

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Fortunately, I found it on another website in an article by the recipe’s creator. Stakeholder capitalism.

Certificate 39

Certificate Innovation Education Process 39

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection?

How To 104

How To Content Examples Newsletter 104