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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Jessica Lane, Director of Client Success, Freestone LMS, Community Brands.

LMS 276
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Association Brain Food Weekly: 10.27.17

Reid All About it

Here’s an article that will give you the heebie-jeebies before Halloween. Next Generation LMS: Apps, Authoring and Curation. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members.

LMS 150
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Association Brain Food Weekly: 12.13.19

Reid All About it

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. When you recruit members, you’re inviting them to your organization’s “party.” Brad Egeland, Association for Project Management ). More info/register.

Raleigh 259
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Association Brain Food Weekly: 1.20.17

Reid All About it

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear some straight talk about membership software pricing.

LMS 150
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Association Brain Food Weekly: 7.21.17

Reid All About it

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

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Association Brain Food Weekly: 7.20.18

Reid All About it

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The Society of Nuclear Medicine and Molecular Imaging (SNMMI) was inspired to develop an automated campaign to rekindle and spark recruitment amongst their lapsed member base. More info/register.

LMS 30