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Association Brain Food Weekly: 6.6.16

Reid All About it

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. – MGI’s 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Host: Marketing General, Inc.

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Associations May Now Have Access to Previously Hidden Data

Smooth The Path

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

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We Should Value Members Who Value the Association the Most

Smooth The Path

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. The best ones, the most forward-thinking ones, the most engaged members.

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

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Turning Our Members’ Problems into Opportunities

Smooth The Path

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. They focus even more on what is best for the association and not on what is best for members. Focus on What We Do.