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Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Host: Marketing General, Inc.

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Association Brain Food Weekly: 6.6.16

Reid All About it

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. – MGI’s 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

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From Fuzzy to Focused: Why Member Focus Matters

Association Freak

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

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Turning Our Members’ Problems into Opportunities

Smooth The Path

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. They focus even more on what is best for the association and not on what is best for members. Focus on What We Do.

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Association Brain Food Weekly: 2.18.22

Reid All About it

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.

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