Higher Logic
MAY 13, 2020
If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online. Strengthen Your Association's Value Proposition with Engagement.
Higher Logic
MAY 29, 2020
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.
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Association Freak
MARCH 5, 2024
For example, one Sequence client was focused on urban development, a space with professionals from many walks of life: developers, investors, urban planners, and so on. Many members belonged to nine or more associations to meet their professional needs. If you become world-class at doing that, your association will thrive.
MemberClicks
OCTOBER 4, 2022
As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. What” usually comes before the “why”, but in this case, kickstarting the conversation with the value they’re hoping to gain (and then bring to their employer) is a great way to grab their attention right off the bat.
Membership Marketing
MAY 4, 2016
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
Reid All About it
FEBRUARY 24, 2023
What about the costs? Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. What method works best? More info/register. More info/register.
Tom Morrison
FEBRUARY 4, 2013
I take my own association for example: Seven years ago we chose to put all of our focus on #3 above, and we began listening to our members with the intent of restructuring our strategic plan to reflect what they said were their areas of challenge. It's simply creating solutions that solve your member's problems and challenges.
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