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Interesting Trends in Association Industry Survey Results

GrowthZone

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. 30% said their members “definitely” recognized the value proposition.

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How Association Members Really Evaluate Value

Smooth The Path

In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. fewer products, more experiences. Product is no longer king, the experience is.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What are they saying about your association ’s online experience ? . The definition is in the name. Which members are engaging more frequently? .

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To Mentor or Not To Mentor

Smooth The Path

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program. Learn which of the three definitions your members are using before launching your program.

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What We’re Scoring When We’re Scoring Engagement

Associations Now

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required]. We value committee service, so we give it a high score.

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Association Brain Food Weekly: 9.27.19

Reid All About it

You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina. I’ll be happy to feature it as long as it’s not product-centric. Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). Hosts: Swoogo and Feathr.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Advocacy falls into this to which advocacy is so often the unsung hero, but advocacy has most definitely been the hero for associations during a time when a lot of a lot of the value that comes from an association is in these different industries, organizations associations fighting for them on Capitol Hill.

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