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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

These engagement tools not only benefit your members, but you will reap results across your organization – from member retention to events and staff efficiency. Strengthen Your Association's Value Proposition with Engagement. Non-Dues Revenue. This way, you can scale your engagement efforts for increased success.

Tools 296
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Interesting Trends in Association Industry Survey Results

GrowthZone

GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources.

Survey 88
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Is it time to boost your association’s ROI with a technology upgrade?

Nimble AMS

Based on past member behavior, your association can personalize the member experience by offering career insights, customized association events, learning materials, and learning content. Does your association value technology and data-literacy? Elimination of data silos. Become a data-driven organization.

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I am Not a Fan of Most Membership Structure Change Projects

Smooth The Path

The association landscape has been slowly changing for at least the last decade. People do not want to travel to events. Metrics are softer, as is the revenue to fund member benefits. Some associations are considering the good, better, best membership levels that online platforms use. It seems harder to find volunteers.

Project 88
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Our Members are Burning Out

Smooth The Path

Have you had to ditch most of the work you did on upcoming in-person events to turn on a virtual conference immediately? Are you scrambling for revenue-replacing ideas, all while spinning five more plates at home? For some reason, vacation days have been scarce. How about you?

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

A lack of revenue earned from communication channels is a serious or significant problem for 46 percent of associations. Private online communities broke into the top 10 communication channels for the first time since this survey started asking how associations value them.