Blue Sky eLearn

MARCH 27, 2018

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. So how can your association put this theory into practice? Let’s get to it!

Association Software 144

Association Software Recruiting Recruitment Software 144

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 1, 2019

Here are the two top reasons: Members forget to recruit – current members do not realize they play an essential role in attracting new members to the association. Let them know that the association becomes stronger when members tell other people like them about the association.

Recruiting 94

Recruiting Recruitment Conference Organization 94

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruiting Recruitment Discount 40

AMR Management Services

APRIL 2, 2013

This executive director needs help with recruitment, retention and marketing. He needs a value proposition that will engage current and new members. He needs to determine the association's value proposition and make it relevant to a new generation of enthusiasts. Consider your grandfather's hobbies.

Social Media 64

Social Media Recruiting Recruitment System 64