article thumbnail

Free Membership Can Be Risky

Smooth The Path

One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

Sample 79
article thumbnail

Is Your Association Providing a Quality Digital Experience?

Protech

W e are increasingly rely ing on mobile devices and apps to get the products and services that we need in our lives. Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. .

Content 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Mentor or Not To Mentor

Smooth The Path

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program. Podcasts, videos, and e-newsletter articles can shine a light on members.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

article thumbnail

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

article thumbnail

How to Strengthen Your Association’s Value Proposition

AssociationChat

So content is really important evaluating in the value proposition? How are you providing value through your content and has have those needs changed? This is obviously a great time for cutting out maybe legacy programs and products that have outlived their usefulness. Do people really care about the newsletter?

How To 104
article thumbnail

What We’re Scoring When We’re Scoring Engagement

Associations Now

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required].