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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Rethinking non-dues revenue: from products to partnerships. You could also generate non-dues revenue by selling career services such as coaching, or resume writing and review.

Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode.

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Association Brain Food Weekly: 12.4.20

Reid All About it

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 11.29.19

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I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. When you recruit members, you’re inviting them to your organization’s “party.” Learn how to shift your mindset and improve member engagement throughout the membership cycle. Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response.

Association Brain Food Weekly: 12.11.20

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Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. How the Software Revolution is Eating Professional Learning.

Association Brain Food Weekly: 3.1.19

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Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right. Host: eLearning Learning.

LMS 175

New Year Resolution: Invest in Association Learning Technology

WBT Systems

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. Now you might think, of course a learning management system vendor is going to recommend investing in learning technology, but we are not talking about sales! Association Learning Technology: Resources for Planning.