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Association Brain Food Weekly: 5.14.21

Reid All About it

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341
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What Is Generative?

Jamie Notter

Books: Jamie Notter. Last week Maddie and I had our first public conversation about the Humanize book at the ASAE Annual Meeting in St. We laughed at the fact that while we were writing the book (which focuses on things like openness and transparency) we weren’t really allowed to talk about it. Books and Reading.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

I’m reading Ryan Holiday’s updated book titled Trust Me I’m Lying: Confessions of a Media Manipulator. This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives. Create and spread videos to fulfill your strategies.

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#ASAE11 Unsession on Humanize: Reader Input

Jamie Notter

Books: Jamie Notter. It’s time to get geared up for the ASAE Annual Meeting in St. In addition to that, however, Maddie and I are going to do an “unsession” about our upcoming book, Humanize. So my question to you, dear readers, is what piece of the book should we talk about in this sneak preview?

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Preview of #ASAE11

Jamie Notter

Books: Jamie Notter. Okay, the countdown timer has started for #ASAE11 in St. My unofficial session is going to be in the “flash learning lounge” (not sure the room number yet) with Maddie Grant talking about our upcoming book, Humanize. Previous post: Book Review: A Whole New Mind. Books and Reading.

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How Content & Thought Leadership Can Build Association Value

SCD Group

Those attending last week’s St. Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I see some important synergies between the CES and the information David Gammel, CAE, outlines in his awesome book Maximum Engagement. -0-

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

First, during a session at the Content Marketing World Conference , Jim Kukral of Internet Marketing for Business, mentioned that one of the advantages of publishing your book on Amazon was that you can change the pricing of your book as often as you want. The YMCA of St. Louis paper. Strategy | Content | Discovery.

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