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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.

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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Association Brain Food: 2.2.24

Reid All About it

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. 1 CAE credit.

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Finding A Purpose for Surveys in The Association Sphere

Multiview

It makes sense, especially for associations – survey results can be an important guide for better member engagement. Members, former members, buyers, suppliers, distributors, and prospects can all share very different views, so it’s important to narrow in on an audience whose voice will speak to the questions being asked.

Survey 52
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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. – The Five Ws of Member Leadership Development. CAE credit).

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn the basic steps to engage your members using social media. Explore a variety of digital strategies and tools to develop a unique member engagement strategy. Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. – The Five Ws of Member Leadership Development. CAE credit).

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Association Brain Food Weekly: 5.21.21

Reid All About it

Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies.

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