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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI. More info/register.

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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Creativity in the Time of AI Learn techniques to inspire your teams’ creativity.

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Association Brain Food Weekly: 7.24.20

Reid All About it

Join the FindSpark community for an open and honest conversation about racism at work and steps everyone can take to make teams and companies inclusive and equitable. Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. More info/register. Host: orgCommunity. More info/register.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. My first bit of advice is, don’t treat recruiting these experts casually.

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Association Brain Food Weekly: 3.19.21

Reid All About it

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at YourMembership.com! BAC -1.08% wanted to study whether face time mattered among its call-center teams, the big bank asked about 90 workers to wear badges for a few weeks with tiny sensors to record their movements and the tone of their conversations.

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Inbound Marketing’s Potential for Membership

Associations Now

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. And there’s no reason why any organization’s marketing team can’t be structured around that funnel.”.