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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Association Brain Food Weekly: 9.18.20

Reid All About it

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicating Through a Crisis. Understanding the Digital Ad Revenue Potential of an Association App.

Montana 351
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Driving Revenue when the Engine Stalls. 1 CMP credit.

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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Revenue Retention with Virtual Events. Host: Gather Voices.

Video 221
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Association Brain Food Weekly: 2.14.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Presenters: Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America. Tue 2/18 at 1 p.m. More info/register.

DC 243
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

Do you know if they offer a certification? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” Today, Aplebaum oversees the commission for the Certified Association Executive certificate. I think you get the point.

Georgia 95