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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Is it a certificate program or a certification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s time to take control of your data to determine the heath of your membership retention, recruitment, engagement and revenue to produce the best results. What is the CAE?

Revenue 370
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Association Brain Food Weekly: 4.16.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear some use cases of how to cut costs and streamline processes while increasing revenue and value (some are making millions). Is it a certificate program or a certification? Guest: Patrick Bontinck. Tue 4/20 at 11 a.m. –

Revenue 363
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Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

Utah 370
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Association Brain Food Weekly: 12.3.21

Reid All About it

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. How to Control Costs When Planning Hybrid Events. Chief Digital Officer.

Revenue 195
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Association Brain Food: 4.15.22

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association. The costs can be astronomical, and it’s often double the work, or more, for your staff. 1 CAE credit.

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Association Brain Food: 8.19.22

Reid All About it

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Quick hits.