Certificate DC Member Experience Strategy 
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OCTOBER 6, 2023
Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” Location: Washington DC. Content marketing.
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DECEMBER 1, 2023
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
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MAY 5, 2023
Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing. .
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OCTOBER 5, 2018
WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.
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MAY 7, 2021
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Credentialing on the blockchain. Intriguing. Guests: Bruce Rosenthal and Paul Miller.
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JANUARY 15, 2021
They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.
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DECEMBER 7, 2018
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. Host: WorkCast.
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