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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Lifelong learning is a major goal for many people, so provide flexible eLearning options to help your members master new skills. To get the most of their eCourses, many associations use a learning management system (LMS). Build Benefits that Provide a Clear ROI.

Directory 249
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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 252
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Association Learning: Does your Story Inspire Members?

WBT Systems

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement. How do you motivate them to participate?

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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. More info/register.

Revenue 227