Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. Ask some of your most engaged learners to share which of your online education offerings they’re most looking forward to, or what certificate they just earned, on social media or in your online community. Provide incentives.

LMS 177

LMS Discount Certificate Social Media 177

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. You can also use personalization data to present special offers and discounts to members who have reached certain levels of engagement with your organization. .

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Revenue Discount Tools Certificate 129

WBT Systems

NOVEMBER 20, 2017

Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Will you allow learners to bundle classes for a discount?

How To 175

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

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Higher Logic

JULY 13, 2017

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

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Forj

APRIL 22, 2021

Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Marketing the new course? Subject Matter Experts.

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Price Course LMS Discount 172

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. CAE credits. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Certificates. How many certificate programs do you offer? Can they print/reprint their certificates?

LMS 81

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Freestone

MARCH 7, 2024

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

How To 75

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 252

LMS Certificate Library Education 252

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

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Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

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Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

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Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. Try it all.

Education 180

Education Mooc millennials Certificate 180

Spark Consulting

AUGUST 20, 2019

Some of it rests on relying on your existing membership community to do some Word Of Mouth (WOM) marketing for you and/or provide some leads and introductions (your corporate partners can be VERY helpful with this). Some of that involves getting clear about your association’s mission and who you serve. And some of it is trial and error.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. How to f ix it: Cover the common bases.

Tools 258

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Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience. The second layer is the content development team.

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications.

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WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. On this #TransformationTuesday, we hope we have inspired you to think about how your education and certification programs contribute to your association’s story for your member community.

Learning Management System 150

Learning Management System LMS Certificate System 150

Association Success

MAY 30, 2019

Often, new members join our associations to meet a specific need: a discount on a certification exam, a new project or service, etc. Rather, it needs to leverage marketing best practices around cadence, consistency, and preferences, so that members appreciate the message being delivered and the value being added.

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Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – More info/register.

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Fonteva

NOVEMBER 8, 2019

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. Continuing education and certifications are not the only strategies for career development. Jocelyn Fielding – Director, Marketing & Sales Operations.

Content 56

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Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

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MemberClicks

MAY 30, 2023

If you’re feeling nervous about membership renewals , you can offer early-bird discounts and other incentives to encourage members. Professional certifications – Certifications can open doors for your members by giving them a new set of skills. Coupons and discounts – Who doesn’t love a good deal?

FAQ 52

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MemberClicks

MAY 17, 2022

Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. Benefit example: Education, training, and certification] .

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Blue Sky eLearn

JULY 24, 2019

If your engagement rates are falling , make sure your events (especially those requiring paid registration) offer meaningful, sought-after benefits like education and certification opportunities. Focus on your social media marketing strategies. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Mariner Management

NOVEMBER 5, 2020

Give a gift certificate to your association bookstore. Establish a new volunteer perk for the coming year such as reimbursing mileage or discounts on registration fees for volunteers. The post Saying Thanks to Volunteers appeared first on Mariner Marketing & Management, LLC. Check out Animoto to make this easy. .

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

Recruiting 52

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Reid All About it

JANUARY 22, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

Innovation 370

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Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Make it a party!

Tips 215

Tips LMS Mooc Social Media 215

Protech

APRIL 12, 2023

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Most often, integrations extend specific features or tools within the association management platform, like marketing or payment process.

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