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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Use multiple streams of communication (email, social media, paper mail, etc.), Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Engage your members.

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How to plan a professional development day for your association  

Freestone

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter! Tip #8 – Outsource.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Make Them Leaders.

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Defining Your Member Value Proposition

MemberClicks

These may include: Access to members only content Certifications Discounts Networking Opportunities Prestige Marketing Opportunities Member Benefits It can help to categorize benefits into broader categories like educational, networking, and financial. A superb member value proposition will emphasize the overall benefits of membership.