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Association Brain Food: 1.26.24

Reid All About it

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Leadership development for young members. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256
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Association Brain Food: 5.12.23

Reid All About it

Jeff De Cagna joined the hosts of The Association Podcast —Ben Muscolino (AMS Geek, Breezio, Data Sangria), Gretchen Steenstra (DelCor) and Jake Toohey (Adage)—to talk about boards and flawed governance systems, the return to complacency, the low bar of relevance, and generative AI. No plan, no progress. More info/register. to 2:45 p.m.

Chicago 200
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. Online education’s role in membership marketing. Gain or maintain professional certification (12 percent). Email marketing.

Survey 150
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Association Brain Food Weekly: 4.23.21

Reid All About it

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370
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Association Brain Food Weekly: 5.14.21

Reid All About it

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Skip down to the list of free webinars if you prefer takeout.

St. Louis 341
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Association Brain Food Weekly: 2.12.21

Reid All About it

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education.

Revenue 370
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Association Brain Food Weekly: 7.11.16

Reid All About it

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. Demand Metric recently conducted a study to learn about the current state of referral marketing. 1 hour CMP.

DC 150