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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. The 2024 survey is now open. Volunteer burnout.

Survey 256
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

Jeff De Cagna joined the hosts of The Association Podcast —Ben Muscolino (AMS Geek, Breezio, Data Sangria), Gretchen Steenstra (DelCor) and Jake Toohey (Adage)—to talk about boards and flawed governance systems, the return to complacency, the low bar of relevance, and generative AI. No plan, no progress. More info/register. to 2:45 p.m.

Chicago 200
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Association Brain Food Weekly: 2.12.21

Reid All About it

Online education nimbleness. Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. WBT Systems describes several other options for delivering online education. Host: Fridays@4.

Revenue 370
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Association Brain Food Weekly: 7.11.16

Reid All About it

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Tue 7/12 at 10 a.m.* – Navigating the Privacy Shield and the General Data Protection Regulation. Focus On: Referral Marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience.

DC 150
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Association Brain Food: 12.9.22

Reid All About it

MemberSuite goes straight to the research to describe what Generation Z values and the type of experiences and programs your association can offer to align with those values. On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Attracting Gen Z.

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Association Brain Food: 5.20.22

Reid All About it

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Online community. Speaking for myself, even lurkers appreciate online communities—it’s the membership benefit I value most. Nimble AMS lays out a useful plan for launching and managing an online community.