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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Broader Engagement. Since launching, FAIA has seen a 201 percent increase in email engagement. Good marketing delivers relevant content.

Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty.


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Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Florida Society of Association Executives ). Driving Revenue when the Engine Stalls.

Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Learn how to create a high value eLearning program for your members when you have limited resources? Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation.

Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

WBT Systems is proud to sponsor iNNOVATIONS 2017 , hosted by Advanced Solutions International (ASI) in Orlando, Florida on March 8-9. TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. TopClass LMS is seamlessly integrated with iMIS engagement management system, to provide a flexible, comprehensive solution for education and certification programs for enhanced member engagement.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Virtual conference engagement. Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. Engagement That Scales.