Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. He teaches Humanities online at Seminole State College in Florida. Already, many associations are providing education for their members, and by broadening and better marketing these opportunities, associations can increase their value by helping ensure their members do not fall on the wrong side of the skills gap.

[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Broader Engagement. The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals. Good marketing delivers relevant content.


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Association Brain Food Weekly: 2.5.21

Reid All About it

They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. member, participant, etc.)

Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Florida Society of Association Executives ). Tap Chapters as a Member Engagement Channel.

Does Rewarding Engagement Work for Associations?

SCD Group

A few weeks ago, the Southwest Florida Ohio State Alumni Club emailed to say they had two tickets for the Ohio State at Michigan football game. They have a passport program through which your passport is stamped each time you attend one of their member passport events. Each stamp earns one entry into a drawing for a $750 gift certificate. On average, consumers are members of 7.4 Couldn’t creating a powerful loyalty program improve your member engagement and retention?

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Association Brain Food Weekly: 7.11.16

Reid All About it

Learn how to create a high value eLearning program for your members when you have limited resources? Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Learn how digital credentials—data-rich, portable, verified representations of demonstrated skills and earned certifications—are changing the way people learn, recruit, and work.

Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

WBT Systems is proud to sponsor iNNOVATIONS 2017 , hosted by Advanced Solutions International (ASI) in Orlando, Florida on March 8-9. TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. TopClass LMS is seamlessly integrated with iMIS engagement management system, to provide a flexible, comprehensive solution for education and certification programs for enhanced member engagement.

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Xperience 2018: What to expect.


All top-of-mind trends and topics organizations are having to answer for as our members, donors, volunteers—everyone—keep up and even drive transformative tech changing our world to make it a better place to live. Xperience 2018 is less than a month away, and we’re highly anticipating hosting the best and brightest minds in the association and nonprofit sectors May 6 through 9 at the Walt Disney Swan and Dolphin Resort in Orlando, Florida.

Association Brain Food Weekly: 4.10.20

Reid All About it

Virtual conference engagement. Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. Engagement That Scales.