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Association Brain Food Weekly: 4.23.21

Reid All About it

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. How do you earn it? How do you maintain it? Is it a certificate program or a certification? 1 CMP credit. Fri 4/23 at 3:45 p.m. –

Revenue 370
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Association Brain Food Weekly: 10.16.20

Reid All About it

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. How to connect with the co-workers you’re missing. Content audit.

Indiana 221
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Offer certifications or accreditation programs. Certificates are another way for them to prove their work.

Revenue 98
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Association Brain Food Weekly: 10.23.20

Reid All About it

WBT Systems explains how to become the corporate training partner for your member companies. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Revenue 300
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Understanding Membership Types: A Comprehensive FAQ Guide

MemberClicks

Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you. Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website. What is a membership type?

FAQ 52
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Association Brain Food Weekly: 9.11.20

Reid All About it

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329
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Your association website probably isn’t accessible — but should be

Association Success

While not legally binding, Japan has developed its own accessibility guidelines. . Beyond legal requirements, however, Samantha Evans, the certification manager for the International Association of Accessibility Professionals , said there’s both a social responsibility and a business case to make for Internet accessibility. . “The