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Why attracting younger members is crucial for association success

Nimble AMS

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. Millennials also desire mentorship opportunities in their professional and personal lives.

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5 tips to prepare your association for success in 2024

Nimble AMS

Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Where members seek training and educational opportunities When it comes to professional education and training, members turn the most to their employer or association.

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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Everyone wants to land a great job and your association has the industry connections to make that happen. Partner with major employers and experts in your field to create job boards for your members.

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Why Digital Badges are the Future of Association Education

WBT Systems

Specific industry-recognized skills and experience are highly sought after. Traditional diplomas, degrees, certification, and skills can quickly lose their relevance and become obsolete. It is the intrinsic, on-the-job skills and best practices that provide the most value and benefit to association members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Building a network of peers and mentors within your industry. Professional Growth.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. How can you encourage them to lean into being active in your association or member organization? That way, your young members can add new skills to their resume.

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