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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 2: Social Media.

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Association Brain Food Weekly: 7.30.21

Reid All About it

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. The Importance of Integrations to Member Retention.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Make Them Leaders.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Reevaluate your young members’ journey.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? You’re likely promoting your content on your website and on social media to generate interest and increase your reach.