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How One Association Changed Its Look from the Inside Out

Associations Now

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. Here’s how they did it.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. ” Just one other city, Columbus, Ohio, hit the top 10 on both lists, each of which were based on a mixture of cost of living and job situation. News and World Report.

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Daily Buzz: How to Stay Relevant in Changing Times

Associations Now

The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Content Marketing Institute examines what it would take to make the relationship better, even if it means a breakup. and #ASAE19 for this special evening. pic.twitter.com/72NXkyzIn9. Other Links of Note.

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Branding (for associations) at a Glance

SCD Group

We flew to Columbus over the weekend. We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. without looking for a sign.

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Daily Buzz: Create a Purposeful Meeting

Associations Now

With a send-off from country singer Brad Paisley, the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, is officially in the books—which means it’s time to reflect on lessons learned and how to bring them to your organization. Network for Good shares do’s and don’ts of social marketing. Not every day at work is easy.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million

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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. For us, that tends to be Anaheim, Orlando, San Antonio, Nashville, and Boston.