Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: ASAE Small Staff Association Committee. Tue 11/15 at 2 p.m. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. 1 CMP credit.

DC 170

DC Las Vegas Washington Review 170

Higher Logic

MAY 29, 2020

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace or expand beyond these artifacts. Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

DC 225

DC Washington millennials Chicago 225

Association Adviser

MARCH 28, 2019

It is essential for boards to cast a wide net and gather insight and perspective on what is happening in the AI space beyond the new product announcements, market forecasts and tech billionaire opinions that are the typical focus of mainstream media reporting.

eBook 62

eBook Virginia Committee New York 62

Higher Logic

JUNE 6, 2019

Let’s be real: Google and Facebook own the majority of the ad market. All the data lives in a social media silo, and you can't leverage any of the industry specific demographics, committees, chapters, purchases, or events within the community. On social platforms, your members are bound to see ads, which isn’t necessarily bad.

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

DC 79

DC Washington LMS Social Media 79

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

Content 40

Content Columbus Ohio eBook 40

SCD Group

JUNE 10, 2012

How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership. Posted by Steve Drake.

eBook 40

eBook Tools Recruiting Recruitment 40