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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Member recruitment.

Revenue 256
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 7.7.23

Reid All About it

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Fascinating times, right? CMS/website RFP. AI and event planning. Mentoring in healthcare associations.

Tools 195
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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195
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Association Brain Food Weekly: 3.4.22

Reid All About it

Useful learning. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. All events are online at Eastern Standard Time unless otherwise noted. Did They Learn It? How do you engage them before, during, and after your events?

Class 195
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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.