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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153
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An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

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Association Brain Food Weekly: 4.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. Marketing Automation: Creepy, or Just Good Customer Service?

Marketing 149
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Learn How To Build A Successful Membership Website

Disciple Media

Membership websites or apps are dynamic digital platforms that enable hosts to offer exclusive content, services, or products to subscribers, typically in exchange for a recurring fee. They create a gated community where access is reserved for registered members, fostering a sense of exclusivity and community engagement.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Email marketing and communication. Communicate consistently and valuably.